SwimCount available at OcadoSwimCount, the first male fertility self test kit to measure sperm quality rather than just quantity can now be bought along with your groceries from Ocado the world's largest dedicated online grocery retailer.

SwimCount was developed by IVF scientists based in Denmark to address the problem of couples waiting too long to find out the reason for their fertility issues. With male infertility a growing health concern, couples can now check whether a low level of progressive motile sperm cells is the reason for failure to conceive.

Many of our customers enjoy free delivery of their SwimCount which usually takes 3 to 5 working days. We are pleased to announce that for customers that would like to receive their order quicker we are now offering the option of selecting the Royal Mail First Class service which costs an additional £4.95. Customers selecting this enhanced service would normally receive their order within 1 to 2 working days.

Your SwimCount test kit will be dispatched by JR Biomedical Ltd, a medical company based in North Wales that is the exclusive distributor for SwimCount in the UK. JR Biomedical is focussed on providing you with exemplary customer care and has been supplying medical diagnostics to hospitals and the general public since 2005.

For orders received before 3pm Monday to Friday we will dispatch your SwimCount test in robust, plain packaging marked Private & Confidential the very same day.

Please note that if you are not home at the time of delivery, the Royal Mail will leave a card with details for you to rearrange delivery for a more convenient time or alternatively collect your pack from your local Royal Mail delivery office.

SwimCount UK on Social MediaYou can now share your views and experiences with SwimCount on social media with the launch of new Facebook and Twitter pages in the UK.


Following the successful UK launch of SwimCount, the new sperm quality test, articles have appeared in most UK national newspapers, including an excellent write up in the Daily Mail Online. SwimCount can be ordered online direct from the manufacturer's distributor in the UK with free postage and packaging, delivery is within a couple of days in plain packaging for confidentiality and will be rolled out through pharmacies during 2016.

SwimCount is currently being launched in New Zealand. Read the nice article below on how the SwimCount sperm quality test can help fight a big taboo!

Read the full article on SwimCount hometest here.


Danish newspaper EB.dk (largest online new source in Denmark) have been so kind to write an article about the SwimCount hometest. Read the article and find out if their journalist have good or poor spermquality.

Watch the clip and read the article here.

We are very pleased to inform you that SwimCount is now available in Men's Shop in Rødovre Centret and Frederiksberg Centret in Copenhagen.

What if I get a bad result?

November 26, 2015

What should you do if you get a bad result (low sperm quality) when testing with the SwimCount device?

Our founder Steen Laursen, PhD and experienced fertility-doctor explains in the video below:

You are on the starting line waiting to check if your swimmers are ready for the Olympics? The race can start now!


Participate in our Crowdfunding campaign on Indiegogo, check your Swimmers, spread the news, break the taboo on male infertility and benefit from earlybird discounts to save up to 40%!



Click to discover the campaign.

SwimCount awarded the CE mark

November 26, 2015

SwimCount awarded the CE mark

We are pleased to announce that SwimCount is now CE marked! The product is thus available online and soon in shops near you.

With the help of the SwimCount test, men will get a reliable result about their sperm quality after just 30 minutes without having to consult a doctor or a fertility clinic first. This is great news for every couple experiencing difficulties in conceiving since SwimCount can be a screening device that enables men with problems to seek help much faster.

According to Marie Louise Grøndahl, Ph.D and Lab. Director at the IVF clinic at Herlev Hospital in Denmark, the male factor is a very common reason for infertility, and it can be very useful with an early examination of the sperm quality to get the couple into a treatment as early as possible. The couple’s fertility decreases with age – especially after the women have turned 35.